About Chef Deb Coaching™

Building Stronger Culinary Businesses.
One Chef at a Time.

we will help you to build a dream

[ about chef deb coaching ]

The Business Behind the Brand

Chef Deb Coaching exists to equip culinary business owners with the tools, systems, and mindset they need to scale without the burnout.

What started as a single consulting practice has grown into a thriving ecosystem of programs, retreats, and mentorship that serve culinary leaders at every stage of growth.

Our mission is simple: help you build a business that runs effortlessly — even when you’re not in the kitchen.

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About Chef Deb Coaching
[ Our PHILOSOPHY ]

No B.S. Allowed.

We believe strategy beats hustle every time. When you know where you’re going, every decision becomes simpler.

CLARITY BEFORE GROWTH
Chef Deb Coaching | Our Philosophy

Structure isn’t the enemy of creativity. It’s the key to getting your time, sanity, and profit back.

Systems Create Freedom
Chef Deb Coaching | Our Philosophy

Our team has built, grown, and sold successful culinary businesses. We’ve been in your shoes, not on the sidelines.

Coaching With Credibility
Chef Deb Coaching | Our Philosophy
[ how it works ]

From Chaos to Clarity. One Step at a Time.

Every coaching experience with Chef Deb is hands-on, strategic, and built around what actually works in the culinary world. Here’s how we help you scale without the burnout:

  • 01
    Assess

    We start by getting brutally honest about where you are, what’s working, and what’s holding you back. This clarity becomes the foundation for everything that follows.

  • 02
    Align

    We identify gaps in your operations, leadership, and profitability. Then streamline systems so your business starts working for you, not the other way around.

  • 03
    Accelerate

    We build momentum fast by implementing new strategies, creating consistent operations, and metrics that drive measurable results and consistent revenue.

  • 04
    Ascend

    We focus on leadership mastery helping you build confidence, culture, and capacity so you can sustain growth without losing your sanity or spark.

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[ or... THE CHEF DEB SUCCESS PATH ]

How We Help You Grow.

The Chef Deb Coaching Success Path

01.
SHARPEN

2-Day Intensive Workshop
Build the foundation with proven strategy and systems.

02.
SHIFT

High-Impact CEO Retreat
Step into your role as a CEO and strengthen your leadership.

03.
SCALE

Membership Community
Expand your impact, income, and influence through mentorship.

04.
ADVISORY COACHING

Private 1:1 Partnership
Create lasting success with community, accountability, & clarity.

[ Leadership Behind the Brand ]

The Team Driving Growth

Chef Deb Coaching wouldn’t exist without the people behind it… the leaders, strategists, and coaches who help bring the mission to life every day.

The visionary behind Chef Deb Coaching, Deb has spent more than 20 years building, scaling, and mentoring culinary businesses. Her passion lies in helping owners create success on their own terms—with strategy, clarity, and zero burnout.

Chef Deb Oxman

Chef Deb Oxman

Founder + CEO

Liv keeps everything running behind the scenes, from client communications and scheduling to supporting the Chef Deb Coaching community with excellence, organization, and genuine care.

Liv Smith, Business Manager

Liv Smith

Business Manager

Bianca ensures every client and event experience runs seamlessly. From onboarding to retreat logistics, community engagement, and member support, she brings a steady hand, thoughtful coordination, and a deep commitment to helping each leader feel supported from day one.

Bianca Russano, Client + Event Manager

Bianca Russano

Client + Event Manager

[ Meet The Team ]

Our Coaching Team

Unlike many “coaches” you’ll find online, our team didn’t start culinary companies two years ago and suddenly decided they had the secret recipe for success.

Each of our coaches has built a thriving culinary business of their own and advanced through the Chef Deb Coaching ecosystem. They live what they teach, believe in our No B.S. Allowed philosophy, and are passionate about helping others win in this industry.

A self-taught chef with two decades of culinary and marketing experience, Melissa brings sharp strategy and creative precision to every coaching relationship.

Melissa Wieczorek | Co-Owner + Managing Partner, Zest Culinary Services

Melissa Wieczorek

Co-Owner + Managing Partner, Zest Culinary Services

With more than 10 years running a multi-location meal delivery business, Bianca coaches with empathy, accountability, and heart.

Bianca Russano, Client + Event Manager

Bianca Russano

Owner + CEO, About the Table

Ready to Build a Business That Doesn’t Burn You Out?

It starts with the right strategy, the right systems, and zero B.S.

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