JULY 24–27, 2025 | BELT, MONTANA
A Lux Retreat Built for Culinary Business Owners Who Are Done Playing Small
HOSTED BY CHEF DEB OXMAN
No BS Coaching. Real Results. For Culinary Pros Who Are In It to Win It.
You’ve built something. You’ve put in the hours, the sweat, and the late nights. You’re not new to the game.
But if you’re being honest?
You’re ready for something more.
Better positioning.
Bigger margins.
A brand that finally reflects the business you’ve actually built.
That’s exactly why Chef Deb created this retreat.
Chef Deb Coaching has helped hundreds of culinary entrepreneurs across North America and the U.K. stop spinning, start scaling, and build businesses that work for them. Whether you’re a private chef, caterer, baker, product developer, or food entrepreneur with something to say… this experience is for the doers, not the dabblers.
“One year ago, after the workshop ended, I went up to her and broke down in tears. I was tired and exhausted, felt like I was doing something wrong, and not sure of the direction I was going. One year later, my business blossomed, with 5 new employees added to the Olive Branch team, soon looking to open my own kitchen space, and expand to grow my business even further.”
This is not a wellness retreat. This is a business strategy reset with killer views. There are plenty of retreats out there. This isn't one of those.
This is where serious culinary business owners go to get unstuck, unlock premium positioning, and figure out what’s next. You’ll be coached by Chef Deb and work live with one of the top brand strategists in the country, Kelly Lucente.
You’ll Leave With:
A sharper brand that actually sells
Strategic clarity on where you’re headed
Messaging that commands respect (and rates to match)
A plan that aligns with the life you want to lead
A network of serious pros doing the work right beside you
FEATURING GUEST INSTRUCTOR: KELLY LUCENTE
Brand Strategist to Billion-Dollar Brands, Celebrities, and Founders Who Are Ready to Stand Out
Kelly Lucente is the creator of the RE-MARKABILITY™ framework, a brand system that’s helped everyone from Fortune 500 companies to scrappy founders build brands that don’t just show up… they take over.
With 30+ years of experience, 32 industry awards, and features in outlets like INC. and Minnesota Business Magazine, Kelly has built, scaled, and sharpened brands across every stage of growth. She’s guided billion-dollar businesses, mentored high-growth entrepreneurs at the University of Minnesota, and authored MOO-LAH-GY: Uncovering the Secret Cash Cow Hidden in Your Brand.
This workshop is typically reserved for corporate clients. SHIFT is the first time she’s bringing her full framework directly to culinary business owners in a hands-on, high-touch setting.
This isn’t theory. It’s high-level strategy applied directly to your brand so you leave with clarity that converts.
You’ll walk away with:
- Your unique RE-DNA™ Archetype… a breakdown of how you naturally lead, influence, and differentiate
- A clear, compelling RE-MARKABILITY™ Statement that communicates your value without overexplaining
- A refined brand position and pricing narrative that backs your premium rates
- A fully updated LinkedIn profile + professional bio that reflects your elevated brand identity
- Real-time, personalized brand feedback from both Kelly and Deb
- Tactical next steps to align your brand with your next level of growth
Because the brand you build should reflect the business you actually run, not the one you’re trying to outgrow.
YOUR AGENDA
Your 3-day itinerary of brand breakthroughs, business strategy, and connection
July 25th – Fri. (9 am – 3 pm)
-
Breakfast
-
Workshop : Intention Setting
- Workshop: Remarkability DNA Blueprint
- Lunch
- Workshop : Brand Positioning with Kelly Lucente
- Workshop : Linkedin for Business Growth
- Dinner
July 26th – Sat. (9 am – 3 pm)
- Breakfast
- Workshop : Workshop Impact and Growth
- Workshop: Marketing Verticals
- Lunch
- Workshop : Checklist vs. SOPs
- Workshop : Future Casting – Analyze, envision and plan for potential future scenarios in business
- Workshop : Boundaries – What it takes to play at this level
- Workshop : Luxe Vision Board Experience
- Dinner
The Setting:
Private Mountain Estate | Belt, Montana
Luxury meets clarity in this private, spacious mountain estate tucked outside Great Falls
You’ll work, rest, and reset in an environment designed for deep focus and smart growth.
- Luxe accommodations with ensuite rooms and balconies
- Chef-prepared meals and working lunches
- Evening fire pit convos that get real
- Coffee with a mountain views
- Optional morning mindset & movement sessions
No distractions. No drama. Just you, your business, and the clarity you’ve been craving.
Meet Our Experts:
This isn’t entry-level content.
This is designed for culinary professionals who are already operating and ready to optimize.
If you’re any of the following, you’re in the right place:
- A restaurant owner or hospitality leader ready to scale beyond your current model
- A private chef or caterer who wants to command premium rates
- A food product entrepreneur ready to clarify your brand and stand out
- A multi-location or mobile food service operator looking to grow smarter
- A seasoned culinary business owner who’s plateaued—and wants to shift into a more aligned, profitable direction
- A strategic implementer (COO, operations lead, right-hand) supporting a founder-led culinary brand
Bonus: Consider bringing your key team member who helps execute your brand, marketing, or operations. You’ll move faster and smarter… together.
Frequently Asked Questions
What is included in the pricing for attendees?
On-site packages include luxury accommodation, workshop participation, light breakfast and lunch on workshop days (Friday/Saturday). Workshop-only tickets include full workshop access, light breakfast and lunch on workshop days.
Are there any discounts available?
Current coaching clients receive $100 off with code CEO100.
What is the process for securing a room?
Rooms are available on a first-come, first-served basis and must be paid in full at the time of booking.
What are the arrival and check-out dates?
Check-in: July 24, 2025 at 4:00 PM Check-out: July 27, 2025 at 10:00 AM
What are the arrangements for meals?
Your package includes light breakfast and lunch during workshop days (Friday/Saturday). Dinners are not included.
Is transportation to and from the airport included?
Transportation is not included. Rental cars are recommended and available at Great Falls International (GTF).
Can you give me info on the flights?
Fly into: Great Falls International (GTF)
Check-in at location: July 24 at 4 P
Check-out: July 27 at 10 AM
Transportation: Rental cars available at GTF (strongly recommended)
Great Falls International Airport is serviced by: Alaska Airlines, Allegiant Air, Delta Airlines, and United Airlines.
