Business Coaching for Food & Culinary Businesses
Chef Deb Coaching is a business coaching and consulting company founded in 2014 by Chef Deb (Cantrell) Oxman, a successful and award-winning culinary business entrepreneur. Focused exclusively on the culinary industry, the Chef Deb Team works with established food service and product business owners and CEOs across North America and the U.K. to help them build a thriving business around a life they love.
Our clients and community members include personal and private chef companies, bakeries, catering companies, artisan chefs, food product entrepreneurs, cooking class companies, nutritionists, food truck businesses, and combinations of the above. They also include restaurant owners who want to think outside the box to better utilize their resources and add higher-margin services that are not part of the traditional restaurant model.
Our mission is to help culinary business owners create a life they love, doing the work they are inherently made to do while running a business that doesn’t run them!
No BS Allowed
Known for her strong business sense, desire to help, and “tell it like it is” approach, Chef Deb believes that truth, integrity and compassion = NO BS. This approach is critical for any business coach worth their salt, but even more important in the culinary world.
At Chef Deb, every member of our coaching team has a proven track record of food industry business success, with more than a decade of experience. We are all passionate about sharing our hard-won victories (and failures) and helping our clients take back their lives and transform their businesses.
What does our commitment to NO BS mean?
- $ No sugarcoating our advice
- $No a**holes allowed
- $No one-size-fits-all nonsense
- $No workshops, tools, or services that waste your time or money
Your Business Is About More Than Food…
We understand that for those who are on the culinary business path, food is your vessel to make an impact in the world. There are, perhaps, easier paths as an entrepreneur, but you are drawn to THIS one.
We totally get that! And we are here to support your dream and help you turn it into a sustainable, profitable business (without running yourself into the ground)!
“I wasn’t sure what to expect, but you threw down the gauntlet in a way I wasn’t used to, and it gave me something I didn’t know I needed. To be challenged and supported is a monumental game changer, and how you and your team provide accountability and accessibility has pushed me in a way I didn’t expect. Whatever I may experience as my business grows and changes, becoming a coaching client will remain one of the most valuable and significant decisions I have made.”
Rhonda Marcotte,
Flourish Culinary
The Chef Deb Success Path
Wherever you are on your entrepreneurial path, Chef Deb will meet you there and take you where you want to go.
Explorer
You’re passionate about your business but still clarifying your vision and direction for it. You probably don’t have a clear, actionable step-by-step business plan.
All you know is you LOVE and are compelled to do this work.
Delegator
You’re managing the daily operations, and your client base is slowly growing. You realize you have a ceiling and only so many hours in your day. If you don’t delegate more soon (or do it better), you’re going to run yourself into the ground.
Cowboy
You might be ready to hire your first employee, or you have a herd of cats you can’t seem to wrangle. You may feel spread too thin and begin micromanaging your team. (Sometimes, rightly so!) Most likely, you need to learn to lead/manage more efficiently.
CEO
Your business isn’t running you anymore, and you have a newfound breathing space to start diversifying your income.
You want to step into your visionary energy that started it all and find new, exciting ways to make more money.
Visonary
You have multiple revenue streams, and your business continues to grow with minimal attention from you. Now, you’re wondering, “What’s next?” Sell your business? Buy out another company? Expand? Start a program to give back?
Reinventor
You’ve either sold your company and are bored … or you’re about to transition to semi-retirement. But you have so much knowledge and want to use it still. How do you keep a toe (or a whole foot) in the industry? What does that look like for you?
Who is Chef Deb?
Chef Deb (Cantrell) Oxman is a culinary business coach who helps culinary business owners (including personal chefs, caterers, bakery owners, food product entrepreneurs and more) figure out their why, clarify their vision, refine their brand, streamline their processes, hire the right team, set and achieve realistic goals, and grow their companies.
Deb is also a serial food entrepreneur who has been in the culinary industry for over 20 years. She has owned restaurants, a catering company, a juice company, and successful culinary service companies. A sought-after speaker, she is also a #1 Amazon bestselling author.
With her knowledge, expertise, lessons learned (the hard way – so you don’t have to!), and NO BS approach, she’s able to help other culinary business owners increase their clientele, improve their bottom line, and exit the feast and famine cycle. She has also created and leads a strong community of culinary business owners who genuinely support, trust, and help each other grow.
