You just found the ONLY
2-day virtual workshop for
culinary business owners

We aren’t here to give you another sale’s pitch or fluff. When you attend Virtual SHARPEN, you leave with a strategic, prioritized plan that works for your business as hard as you do.

You are ready for proven techniques that will bring order to your life, business, and mind from industry leaders who have been where you are

Because here’s the deal.


Building a profitable business with less stress and more consistent income IS possible


In fact, it’s easier than you think it is.

You’re smart, passionate, and talented. You just haven’t been given the playbook you need for that groundbreaking growth you’ve been dreaming of. At Virtual SHARPEN, we will uncover what is holding you back in your revenue, hiring, and attracting your ideal customers. 

SHARPEN is a good fit for you if…

  • It’s been AT LEAST a year since you started your business, and you make $50K (or more) in gross revenue/total sales annually
  • You know you have to do things differently to get different results, and you’re ready to take the leap
  • Making all those tough decisions and pivots you’ve had to make alone have drained your entrepreneurial spark
  • It feels like the next level is always juuuuust beyond your reach
  • You’re ANY kind of culinary or food business owner; if you’re a restaurant owner, you offer (or want to explore offering) higher-margin services that are not part of the traditional restaurant model
  • You want to immerse yourself with other culinary professionals who have been there, done that
  • You’re tired of wasting your money on fluff-filled conferences that talk “at” you and/or webinars disguised as sales pitches
  • You’re ready to dig in and work ON your business!

Virtual SHARPEN Workshop Agenda

Day 1 –
Thursday, February 22nd

Workshop (9:00 am – 6:00 pm)

  • Introductions, Housekeeping & Announcements 
  • What Really Keeps You Up and Night About Your Business and How to Fix It?
  • How to Be the CEO of Your Life and Business


  • Time, Money and Location Freedom: Your Plan
  • New Level… New Devil to Grow from 6 to 7 Figures and Beyond
  • Three Pillars All Culinary Business Owners Try to Balance


  • Candice Andersen: 5 Signs You’ve Outgrown Your Brand Identity and What to Do
  • Are You Trying to Find Your Ideal Client Or Are You Attracting Them?


  • Creating New Revenue Streams and High Ticket Offers
Taking Notes at our Food Business Coaching Workshop

Day 2 –
Friday, February 23rd

Workshop (9:00 am – 6:00 pm)

  • Introductions, Housekeeping & Announcements
  • Coaching Panel Discussion: “Doing it Scared” and “Best Business Advice”


  • The 7 Expensive Money Pits In Your Food Business
  • How to Get Clients Instantly When the Sh*t Hits the Fan


  • Panel and Open Discussion: Employees – Tried and True Practices for Hiring, Building and Growing a Team from Seasoned Business Owners
  • How to Create a Team Managed Company to Step Out from Behind the Stove to CEO and Create a Path to Success


  • Creating Your Unique Prioritized 6 Month Action Plan
  • Q&A

A small group workshop built for BIG results.

SHARPEN is the virtual container built to inspire vulnerability in an intimate setting so we can cut the BS and get to the heart of what you are REALLY missing.

When your goals and strategies are sharp, so are your foundations, branding, marketing, processes, operations, and more.

This is why we are focused on action, not a sales pitch focused on making you spend more. In 48 hours, you will walk away with a strategic, prioritized plan for the year to build a food business around a life you love.

“Stepping away from your biz to learn & work through content that helps you grow is invaluable. The community and opportunity to connect with other chefs provide a sense of camaraderie that I’ve never found anywhere else.”

Bianca Russano,
About the Table



  • After Hours BYOB (Bring Your Own Booze) Q&A – Each day after the event to answer any questions
  • Book one 30-minute follow-up coaching call on one pain point in your business with Chef Deb Cantrell, the industry leader in culinary coaching.
  • Replay of the event (with slide decks).


Value of $600

VIP Pass – $49

limited availability

“Chef Deb cares about my business growth. She has, and will give, the tools, action plans, direction, and more. And pour it out. I loved connecting with her, her amazing team, and those ‘crazy’ coached clients!”

Jamaal Johnson,
Twist3d Cuisine

I invite you to step away from your business for 48 hours to fully invest in changing your future.

I know that isn’t easy …if it was, you would have done it already. When you make the commitment of your time, finances (tickets starting at just $99!) and yourself, you show up bigger and better not only in 2024 but for the future.

SHARPEN will allow you to:

  • Create an executable plan for 2024 
  • Finally take the time to Work ON – and not just IN – your business
  • Learn from me, our culinary success panel, our vetted speakers, and your peers
  • Gain tools, fresh ideas, and insights to help you create consistent income
  • Connect with other culinary business owners who “get you”
  • Ask questions and get answers in an interactive, supportive environment 
  • Understand and create a plan to improve your take home pay (net earnings)
  • Enjoy someone else cooking for YOU (breakfast and lunch are included)
  • Realize you aren’t alone … in your struggles, your questions, and your need to work in THIS industry!

If you’re on the fence about attending and want to know more, reach out, and I will give you a call to answer any questions you have.

Don’t Miss

Virtual SHARPEN! 
You are one 2-day commitment from changing the foundation of your business

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