SCALE
The Culinary CEO Association
Year-Round Strategy, Support & Community for Growth-Minded Culinary Leaders
WHAT SCALE IS
A Professional Association Built Exclusively for Culinary CEOs
SCALE is your year-round strategic home base — a place where serious culinary leaders come together for coaching, resources, tools, and a curated supportive community built to help you grow consistently. This isn’t another program. It’s not a mastermind. It’s the first and only culinary-specific CEO association created by someone who’s lived your challenges, scaled the business, and knows the realities of your industry firsthand.
If you want ongoing support, high-level peers, access to liability insurance, and strategic guidance you can trust, you belong here.
WHO IT’S FOR
SCALE Is Designed for Culinary Business Owners Who Want Support, Structure, and Forward Momentum
SCALE is a fit for culinary business owners who are committed to building something sustainable — even if it doesn’t feel fully dialed in yet.
You’re a good fit if you are:
- A restaurant owner, food truck operator, private or personal chef, caterer, bakery owner, meal-prep business, food product entrepreneur, or culinary service provider
- Running a culinary business — or actively trying to grow one — and need clearer structure, guidance, and support
- Looking for ongoing access to resources, education, and community, not one-and-done training
- Working to improve your leadership, profitability, pricing, systems, and operations
- Struggling to find consistent clients or trying to better manage the ones you already have
- Tired of figuring everything out alone and want real conversations with peers who understand this industry
- Interested in a focused, professional community — not hobbyists, beginners, or noise
If this sounds like you, SCALE becomes the steady support system behind your growth.
WHAT YOU GET
Everything You Need to Grow — Without Burning Out
Monthly CEO Strategy Circles
Live, working sessions led by Chef Deb focused on strategy, systems, leadership, and real-time problem-solving. These are not passive webinars — they’re hands-on conversations designed to help you make better decisions faster.
Professional Liability Insurance
Your SCALE membership includes access to professional liability insurance, helping protect your business while reducing the hassle and cost of sourcing coverage on your own.
Private, Moderated Peer Community
A curated community of culinary business owners and operators — supported by moderated discussion rooms organized by key areas of the business, including catering, restaurants, food trucks, staffing, building or managing a commercial kitchen, and more.
The Culinary CEO Resource Library
Not content — tools and assets you can actually use. Members receive access to SOP templates, pricing calculators, KPI dashboards, team scorecards, onboarding flows, systems maps, contracts and agreements for doing business, and more. Everything is designed to help your business run more smoothly and professionally.
Member-Only Access + Preferred Pricing
SCALE members receive exclusive discounts and preferred access to SHARPEN and SHIFT events. SHARPEN remains an in-person experience and SHIFT includes both in-person and virtual options following the live retreat
WHY SCALE WORKS
This Industry Needed a Real Leadership Association — So We Built It.
Most programs only solve one problem. But culinary CEOs face hundreds:
- Pricing confusion
- Staffing challenges
- Operational chaos
- Brand inconsistency
- Seasonal revenue swings
- Constant reinvention
- Lack of a dependable sounding board
SCALE gives you a leadership edge.
- A thinking partner.
- A trusted community.
- And the tools to build a business that doesn’t drain you.
You don’t rise alone — you rise with structure.
SCALE MEMBERSHIP
ONE MEMBERSHIP. ONE GOAL: HELPING YOUR BUSINESS RUN BETTER.
SCALE is our ongoing monthly membership designed to give culinary business owners the support, protection, resources, and community they need to grow with more confidence and less overwhelm.
Professional Liability Insurance
Members have access to a group professional liability insurance policy, or the option to secure their own policy through the trusted agent we work with — giving you protection, flexibility, and peace of mind.
Monthly Marketing + Office Hour Calls
Live calls led by Chef Deb focused on marketing, strategy, and real-time problem-solving. Bring your questions, challenges, and ideas — this is where clarity gets created.
Access to Past Calls & Expert Speakers
Full vault access to past marketing calls, office hours, and expert-led sessions, so you can learn from real scenarios and proven insights at your own pace.
The SCALE Vault (Resource Library)
A growing library of practical business tools, including:
- SOPs and systems templates
- Contracts and business agreements
- Hiring resources and job postings
- Pricing and planning tools
These are real assets designed to help your business operate more professionally and efficiently.
Private, Moderated Peer Community
A focused community with moderated chat rooms organized by strategic business areas, including:
- Catering and events
- Restaurants and food trucks
- Building or running a commercial kitchen
- Hiring, staffing, and team management
This is a space for relevant conversations, shared experience, and support — without noise or hobbyists.
Member Discounts on SHARPEN & SHIFT
SCALE members receive exclusive discounts on SHARPEN and SHIFT events, including access to future virtual SHIFT experiences.
TESTIMONIALS
WHAT MEMBERS SAY
“I’m $10k shy of half a million in sales!!! I may actually hit my $750,000 goal this year!”
“I keep getting NEW clients for meals! We have doubled our revenue for the year!”
“Last month for May was my highest total sales income in business. Ever”
Build the Business You've Always Known You Could Lead — With Support That Actually Moves You Forward
If you’re ready to grow with confidence, strategy, structure, and a high-level community by your side, it’s time to join SCALE.
